Ecommerce Brand Identity
Social Campaign
Art Direction
Calling all coastal cowgirls and cowboys who hate dry skin and irritated skin. Amora is a clean beauty brand who believes that dewey summer skin should be all year round.
Question:
What is the digital story for this clean beauty brand?
Strategy:
With a strong brand identity, I was able to create an identity that takes users through the life of a coastal cowgirl or cowboy who uses clean beauty products that leave their skin happily hydrates and glowing glossy.