P.C.B. Designs
Art Direction
Brand Identity
Logo Design
P.C.B. Designs is made by Phoebe Chanda Batson herself. The brand identity is based on deconstructing societal norms around purity and innocence.
Question:
Where can you find a fashion brand that plays with the societal taboo of purity?
Strategy:
Implement a brand identity that is based on the nature of purity. Communicate visually the sleek and elevated style of this sustainable fashion brand.
Brand Concept
P.C.B. Designs’s logo design is based on Phoebe’s personal aesthetic: sleek yet simple. The thin typography used is to convey a simple yet bold statement based on the color red.
Brand Concept Application
These assets are to demonstrate where P.C.B. Designs could be found in a city, a fashion catalog and an E-commerce website.
