SOL
Brand Identity
Logo Design
Art Direction
Sustainability meets luxury. SOL is a stylish sunglasses company with a mission to save the earth. They are saving the earth one pair of sunglasses at a time. This is luxury made for your eyes…
Question:
How to communicate sustainability can be intersected with luxury?
Strategy:
With an earth toned color palette in the brand guidelines, typography and logo design can be used to create an elevated familiarity in the product.
Brand Concept Application
Logo tags, business cards and magazine ads are based on the brand art direction of being a down to earth yet elevated brand aimed to spread the message of a need for sustainable fashion.
